From a dog food industry perspective, it’s not a surprise that some dog food brands are selling products that are too good to be true.
But it’s a little surprising to see the likes of Wyndham, Dogfish Head, and Wildology all selling products made by a company that, if you ask most consumers, is not even worth the brand name.
The problem isn’t just the lack of authenticity, but the sheer lack of oversight that comes with selling dog food.
“The people at Wyndha are a very good example of a company making a very, very good product, and yet people are going to be very skeptical,” said Richard Stowe, director of the University of Texas Dog Food Institute.
“If you go to the website of Wylde, and they’re promoting it as a dog’s best friend, and it’s very good quality, and the packaging is excellent, they’re going to go, ‘Oh my god, this is just a bad product,'” he said.
Wylde’s founder, Gary Grosz, told us that his company’s products are “designed to be used with a wide range of breeds.”
But when asked about the quality of the Wylde brand, Groslz said, “We’ve done the best we can with the materials, and we’ve done it to an acceptable level of quality.
And I’m not sure if it’s the quality or the ingredients that people really know, or if it comes down to taste, but it’s probably the quality and the ingredients.”
In other words, it seems that the only thing we really need to worry about is whether or not the product is truly Wylde.
“It’s not like people are really looking for the authenticity of the products,” Stowe said.
“They’re really looking to be confident that they’re eating a quality product, because it’s what they’ve been told.”
Wylde has not responded to Ars’ request for comment.
Wyldha’s marketing materials claim that the Wyndhies dog food is “purely bred from the finest wild animals.”
But the company also says in the official Wylde website that it “has grown from a humble local family business in 2008 to one of the largest food manufacturers in the world, with more than 30 million dogs and cats in its supply chain.”
The Wylde company has since become one of many food manufacturers that has been sued for allegedly misrepresenting its ingredients.
“In 2013, Wylde was sued by the U.S. Department of Agriculture for using ‘excessive amounts’ of corn starch in its dog food,” according to the New York Times.
“On Tuesday, Wylda Foods said it had settled with the government, paying $5.6 million to resolve a lawsuit that claimed Wylde knowingly overstated the quality, ingredients, and safety of its dog foods.”
In the end, it looks like Wylde is going to have to make up for the past, and find a way to get people to believe it’s better than it actually is.